SaaS SEO Consultant Toronto
Partner with a Revenue-Focused SaaS SEO Consultant Based in Toronto
Hello! My name is Nicholas Cheung, I am an experienced SaaS SEO consultant based in Toronto. Over the last 3 years, I have helped SaaS companies to drive number of demo requests, trial starts, and user sign-ups through SEO and AI search visibility.
Most SaaS companies pour budget into SEO and get traffic that never converts. I build organic growth engines tied to your MRR: situation-first audits, product-led content, and AI search visibility.
Based in Toronto, working with SaaS teams across North America.
Photo taken at SEO IRL 2024. Nicholas and the legendary Mike King - author of The Science of SEO
SaaS SEO Campaign Without a Proper Strategy Means Executing Tactics That Don't Yield the Highest ROI
Tool-Generated Audits Miss What Matters
Most agencies run a crawler and hand you a spreadsheet. 80% of those findings never get implemented because nobody prioritized them by business impact.
Your Content Ranks on Google but Gets Ignored by AI
ChatGPT, Perplexity, and Gemini now influence how your buyers discover software. Traditional SEO content isn't structured for LLM citation. You're invisible in the fastest-growing search channel.
Traffic Without Pipeline Is Just a Vanity Metric
High-volume keywords look good in reports. But if your SaaS blog ranks for "what is project management" and your product is an invoicing tool, that traffic will never convert.
How we help?
We combine deep B2B SaaS expertise with cutting-edge SEO and AEO strategies to drive qualified leads and revenue growth.
Book a CallB2B SaaS SEO
Get found by the right buyers at the right time with a search strategy built for complex B2B sales cycles.
Programmatic SEO
Scale your organic presence fast with data-driven, template-based pages that rank for thousands of long-tail keywords.
Answer Engine Optimization
Show up where AI recommends solutions. Get your brand cited in ChatGPT, Claude, and other LLMs
SEO + AEO Audit & Strategy
Know exactly where you stand and where to go with a comprehensive audit and actionable growth roadmap.
Customized Strategy Built for Software Companies.
Generic SEO agencies apply the same playbook to every client. SaaS has different economics (MRR, CAC, LTV, churn), different buyer journeys (free trial, demo, self-serve), and different technical constraints (SPAs, dynamic rendering, gated content). My practice was built for this.
Product-Led Content
Feature pages outperform generic TOFU content for SaaS SEO. We identify the hidden keyword opportunities per feature and create dedicated landinag pages that target different search intent while maintaining your GTM messaging and positioning. Your product becomes the answer, not an afterthought.
Comparative Pages to Capture the Switch Movement
We make sure your brand shown up in search results when users decide to switch away from their existing solutions. Terms like "[Competitor] alternatives" and "[Product A] vs [Product B]" keywords have small search volumes (20 to 200/month) but near-100% buying intent. These are the pages that drive demos. We build them systematically for every relevant competitor in your space.
AI Search Visibility (GEO/AEO)
ChatGPT, Perplexity, and Google AI Overviews are reshaping how buyers discover software. PPC can't penetrate LLM-generated responses yet. Organic can. We structure your content for citation that AI systems actually pull from. This is the window of opportunity.
Trial and Demo Conversion Optimization
Traffic that doesn't convert is wasted budget. We optimize your organic landing pages for trial starts and demo requests: CTA placement, page structure, conversion paths, and intent-matched content that moves visitors from search to signup.
An SEO Consultant with an Engineering Background Who Speaks Your Dev Team's Language
Your Audit Recommendations Actually Get Implemented
Most SEO consultants hand off a report and hope the dev team figures it out. I have an engineering background. I speak your developers' language. That means recommendations get built correctly the first time, in half the timeline. No translation layer. No lost-in-handoff fixes.
We'll Tell You If You're Not Ready for SEO
SEO is fuel for an existing fire. It doesn't start the fire. Before we work together, you need three things: paying customers who stick around, evidence that your buyers use search, and the ability to commit 6 to 12 months. If those aren't in place, we'll say so. We'd rather turn down an engagement than waste your budget.
Built for Both Google and AI Search
Most agencies optimize for Google only. But ChatGPT has 800M+ users. Perplexity gets 148M+ visits monthly. AI Overviews appear on 30%+ of queries. We build visibility across both traditional search and AI-driven discovery. One strategy. Two systems. Complete coverage.
Flied to Asia to visit good old SEO friends and attended Search Console Live 2023.
Four Steps Process with Every Action Tied to SaaS Revenue
Situation-First Audit
We start with your business context, not a crawler. What's the one metric you're optimizing? New to SEO? We focus on crawlability and indexability. Hit by a core update? We analyze SERP shifts and content gaps. Flat conversions on a mature site? We dig into page experience and conversion paths. The audit is shaped by your situation, which is why it gets implemented.
Revenue-Mapped Strategy
Every finding is scored by business impact versus implementation effort. P0 items (high impact, quick to fix) go first. We map keywords to your CRM data to identify which terms actually drive pipeline. The strategy prioritizes content your product can naturally answer, starting with high-intent comparison and feature pages.
Build and Ship
We execute: technical fixes, content production, link acquisition, and schema implementation. Because we understand codebase, we work directly with your dev team (or handle it ourselves). Weekly task scoping. Weekly progress updates. No black-box months where you wonder what's happening.
Measure, Learn, Compound
We monitor Google Search Console, analytics, keyword rankings, and AI search citations. Every week, we take what the data tells us and apply it to the next sprint. Content gets refreshed on 100-day cycles. Link building compounds. Your organic channel scales predictably.
Here's what we've done
Real numbers, real growth, real clients. See the results we've helped B2B SaaS businesses achieve.
ChatGPT Sessions
1,000+/mo
Total Keywords
25,382
Top 3 Rankings
4,448
Traffic Value
$23,981/mo
What our clients say about us
Don't just take our word for it — hear from the B2B SaaS leaders who've seen real results.
Before working with Nicholas, our general aim was to increase organic traffic to our website. We had no SEO experience, and our website has very low organic traffic.
After 3 months working with Nicholas, we had 1) a list of concrete keywords to target with solid reasoning of why behind each keywords 2) a list of pages to implement 3) a concrete plan to improve 4) last but not least, our organic traffic starts showing sign of significant growth.
Nicholas is very detailed and his work is outstanding. He really treated us as a partner and explained in details the reasoning behind each of his recommendations. His research was well-done and thorough. Highly-recommended.
Hung Tran
CTO, Payerprice
Before working with Nicholas, we knew SEO was a major opportunity but lacked clarity on where to focus as an early-stage SaaS company. He conducted a thorough audit and translated insights into a clear, actionable roadmap and thinking critically about our specific situation rather than applying a generic playbook.
What stood out was his ability to identify creative opportunities like leveraging user-generated content and existing product data to expand our surface area at scale, all while working collaboratively.
For SaaS founders who want a thoughtful, data-driven SEO strategy rather than surface-level tactics, Nicholas brings critical thinking, structured analysis, and collaborative iteration. If you"re serious about building a durable SEO foundation, he"s someone you want in your corner.
Dumi Mabhena
CEO, Hilite
Answers Before You Ask
Everything you need to know about working with a SaaS SEO consultant.
Make SEO & AEO Your #1 Revenue Channel
Voluminous helps B2B SaaS companies turn Google and AI search engines into their most profitable growth channel. One-time payment. No monthly retainer. Results in 60 - 90 days.
Book a Call